Academics

Marketing

You will also learn about brand building, market research, corporate social responsibility and digital and international marketing.

The Bachelor of Business (Marketing) program offered through Learning will give you a thorough understanding of the role and responsibility of marketing in the contemporary business environment. Studying this accredited course, you will learn how to attract and influence target audiences in an ethical manner.

You will also learn about brand building, market research, corporate social responsibility and digital and international marketing.

Work placement

As part of this degree, you will be required to complete supervised work placement for a minimum of 520 hours, to ensure that you graduate with a strong mix of practical work experience and theory.

Eligibility

To be eligible for entry into this course, you must:

Have an score of 60, or equivalent; OR
Have completed a diploma qualification; OR
Demonstrate ability through work experience, formal/informal study or a statement of intent

Structure and content

 

  • In this bachelor's degree program, the subjects you may study include:

    Core units:

    • Managing in a global environment
    • Introduction to HR management and leadership
    • Research and academic skills
    • Marketing fundamentals
    • Introduction to business accounting
    • Understanding advertising
    • Integrated marketing communications
    • Business-2-business marketing

    Level 200 units:

    • Project management
    • Economics
    • Business and law
    • Research and enquiry for managers
    • Consumer behaviour
    • Marketing and audience research
    • Services marketing

    Level 300 units:

    • Ethics and sustainability
    • Strategic management
    • Business information analysis
    • Industry consulting project
    • Marketing strategy
    • Digital marketing
The Chubb Institute (Westbury)
3750 West 12 Avenue Westbury, New York 11590
(516) 778-9538
(914) 627-8553